Yesterday me and the children headed into town to check out the Arla B.O.B milk pop up, to find out a little bit more about it and to take part in their taste test.
Arla B.O.B milk is new to the dairy aisle and the idea is that it is fat-free skimmed milk that tastes just as good as semi skimmed milk, giving you the best of both! Sounds good, right? I have to admit I was dubious, so I was excited to try it out for myself.
Here’s what Arla say…
Milk lovers rejoice! We’ve freshened up fresh milk by adding this little ray of sunshine to the dairy aisle. Free of artificial ingredients and additives, the new skimmed milk sporting a yellow lid is enriched with naturally occurring milk protein to deliver a taste as good as semi-skimmed.
For the taste test we were given semi skimmed milk and the Arla B.O.B milk to see if we could tell the difference and we really couldn’t! Evie is a big milk drinker and will drink either whole or semi skimmed milk usually but she was more than happy with the B.O.B milk.
I enjoyed a cup of tea with B.O.B milk and it was perfect, not watery at all. I do usually have my tea with whole milk so although I could tell the difference it really wasn’t as different as I thought it might be and it was really tasty!
But don’t just take my word for it, Arla conducted some research on 208 regular consumers of fresh semi-skimmed milk (74% female, 26% male), aged between 16 and 85 years. The results showed that users, when questioned on ‘overall liking, aroma liking, flavour liking, texture liking and appearance liking’, couldn’t separate Arla B.O.B and Arla semi-skimmed milk.
I am planning on starting a diet in the near future so I am definitely going to be stocking up on Arla B.O.B milk in an attempt to cut down on my fat intake. It’s great that I now don’t have to compromise on taste when trying to be healthier!
Arla B.O.B milk is sold at all leading supermarkets and is currently on offer for just £1 at Tesco, so now is the perfect time to go and give it a try! And don’t forget to let me know what you think to it.
You can find out more about Arla B.O.B milk here.
Have you tried Arla B.O.B milk yet?
Thank you for reading.