32   89
18   95
16   140
21   215
63   431
39   203
41   169
16   131
27   136
29   108

AbracadaBROW! Benefit’s New Brow Range


Now, I am definitely no beauty blogger but I do love makeup, and especially Benefit, so when I was invited to go along to an event showcasing their brand new brow range, I of course jumped at the chance!

I do have a confession though, despite trying lots of Benefit makeup, I have never actually tried Benefit brow products! I know, I know! That will definitely be changing now.


I wear makeup pretty much everyday, but if I had to pick one product only it would have to be an eyebrow pencil or brow gel. Naturally my eyebrows are very light and so I dye them to make them match my hair colour. I currently use Maybelline Brow Satin and the Maybelline Brow Gel, and as much as I like them, after trying the Benefit products at the event, I will definitely be converting.

The event was held at John Lewis in Sheffield, we were greeted with buck fizz and some delicious pastries. We were then introduced to the new range and given demonstrations on how to use the different products. I thought I already knew how to do my brows pretty well but after seeing the demonstrations, I’m not so sure anymore! After the demonstrations we were free to play around with the products, take photos, ask questions etc.

IMG_9268 IMG_9263

The products

The new range consists of 10 new items, yes 10! Benefit say that there is a product for every brow dilemma. Whether you want your brows to look natural or you like a stronger brow, there is a product for you.


Browvo Conditioning primer

Now, I’ve tried foundation primer and even primer for my eyeshadow but never a brow primer! This product is full of nutrients and helps make your brows look fuller.

Here is what Benefit say:

It’s a brow RE-appearing act with this nutrient-rich eyebrow primer! Worn alone BROWVO! conditions & smooths brows.  Worn as a primer it enhances & extends the wear of other brow products.  This conditioning formula contains keratin & soy proteins known to help brows look THICKER, HEALTHIER & FULLER.

Gimme Brow volumizing eyebrow gel

Gimme Brow has been around for a while but it has been repackaged and now includes a 3rd shade.

Here is what Benefit say:

Our cult-favorite gimme brow tinted eyebrow gel contains tiny microfibers that adhere to skin & hairs, creating natural-looking fullness and definition. The custom, tiny tapered brush blends easily while the precision tip shapes hairs into place.

Ka-brow eyebrow cream-gel colour

This cream-gel brow colour comes with it’s own brush for easy application and is available in six different shades.

Here’s what Benefit say:

Brush on rich, buildable colour! This all-in-one eyebrow cream-gel easily fills, sculpts and defines brows. Plus the built-in hard-angled brush magically converts to a full-size brush for precise control & effortless application!

Goof Proof eyebrow pencil

I love this one, it’s so quick and easy to use, perfect for us mums that don’t have much time on our hands! And it is waterproof and lasts for up to 12 hours.

Here’s what Benefit say about this one:

Presto…everyone’s an expert with this super easy filling & shaping eyebrow pencil. It features a custom, non-sharpen “goof-proof” tip, soft colour and a glide-on formula for easy & fast brow filling.


Brow Zings eyebrow shaping kit

The hugely popular Brow Zings kit is back with a new look. The packaging has had a makeover and it now includes an extendable brush, which I love as I find the little brushes so fiddly and hard to use.

Here’s what Benefit say:

Our famous pocket-size eyebrow kit is NEW & improved! Brow zing’s perfectly paired eyebrow powder & wax, mini slant tweezers and NEW dual-sided extendable applicator is everything you need to sculpt, shape and fill brows. Plus, our signature Tips & Tricks! Available in 3 NEW shades so every gal can get amaZING brows.


Precisely, my brow eyebrow pencil

This one is my absolute favourite product from the new range. It is a super fine brow pencil which allows you to mimic brow hairs, for a really natural look.

What Benefit say:

Oh my WOW…precise & defined eyebrows! This ultra-fine eyebrow pencil draws incredibly natural-looking, hair-like strokes that last 12 budge-proof hours.* A few strokes of the rich yet blendable colour will transform brows from shapeless & undefined to filled & defined eyebrows.

High Brow eyebrow highlighter

I currently use a powder highlighter under my brow bone but I really love the natural glow that this highlighter gives.

Here is what Benefit say:

This creamy eyebrow highlighter accentuates arches for brighter, boosted and younger-looking eyes. Ideal for all skin tones, the natural-looking linen-pink pencil glides onto brow bones and blends in like a dream.

High Brow Glow brow highlighter

This highlighter is similar to the one mentioned above but as the name suggests, it gives more of a glow so is perfect for a special occasion or night out.

Here’s what Benefit say:

This luminous eyebrow highlighter pencil gives you an instant eye-opening WOW! A single stroke of the glowing champagne-pink shade under arches instantly illuminates & gives a lifted look.

Ready, Set, Brow! clear brow gel

This is a clear brow gel which sets your brows in place for up to 24 hours!

This is what Benefit say:

Clear brow gel shapes & tames brows and locks on makeup so brows don’t pull a disappearing act. The custom-molded, dual-sided wand coats hairs from root to tip and the flexible, flake-free formula is easy to apply and quick to dry!


3D Browtones eyebrow enhancer

A highlighting brow gel that adds depth and dimension to eyebrows.

Here’s what Benefit say:

Brows come to life with this brush-on highlighting gel! The custom mess-proof brush applies evenly from root-to-tip. It softens the look of darker brows with subtle highlights and enhances lighter brows with depth & dimension. Wear alone or with your favorite brow pencil.

For more information on these amazing new products please click here.

What do you think to the new range? Have you tried any Benefit brow products?

Thanks for reading.


Keep Calm and Carry On Linking Sunday


  1. July 4, 2016 / 10:09 am

    I am so glad they have changed up the packaging for Brow Zings because the one I had literally fell apart – very annoying when it’s not cheap and there was plenty of product left, yet I had to throw it out. Thanks so much for letting us know about the whole range. #KCACOLS

    • July 4, 2016 / 2:18 pm

      Oh no what a shame! Hopefully the packaging will be better now x

  2. July 7, 2016 / 3:17 pm

    I love Benefit and I do use many of their products – and they really last which is also great. I’m interested to read about the eyebrow products and I don’t really do much with mine but on seeing there is a gel, I realise I need one! It must have been a fab evening playing with all the products. I also find their make-up artists really good too #KCACOLS

    • July 9, 2016 / 9:19 pm

      You see my brows need all the help they can get! Some people don’t need to do much to theirs and they are so lucky x

  3. July 7, 2016 / 8:15 pm

    Blimey they DO have a lot of options, I’m not sure I could choose! I also use Maybelline Brow Satin and gel so I’m intrigued that you prefer these, i’ll have to check them out! x #KCACOLS

    • July 9, 2016 / 9:18 pm

      Loooads of options! Check them out x

  4. July 7, 2016 / 9:28 pm

    I love Benefit so look forward to checking these out! Eyebrows is the one thing I’m really bad at… I get mine waxed at Benefit but don’t do much to them in between… I do like Gimme brow tho and find it much easier than Browzings! #KCACOLS

    • July 8, 2016 / 9:30 pm

      Definitely check them out, they are great products x

  5. July 7, 2016 / 9:57 pm

    loads of options, it’s pretty full on for brows but lovely to have all those great products to pamper with:) I neglect mine too much so it was good to see what could be done.



    • July 8, 2016 / 9:27 pm

      Yep there’s definitely plenty of options! x

  6. July 10, 2016 / 12:03 pm

    I really love benefit. They have a great range! I have one that I absolutely love which is the Browzings. I use it all the time and I can see a massive difference so I’m very curious about this new product. If it is any like the one I already have I will be much in love to this one too. Thanks so much for sharing this at #KCACOLS. It is lovely to have you for the first time. So sorry for my late comment. I’m catching up today, 🙂 x

    • July 10, 2016 / 2:02 pm

      No problem, thanks for having me! 🙂 x