
Thinking of proposing soon?
Choosing the perfect engagement ring for your loved one is, of course, a huge part of the process. This decision usually falls to just one partner, so there can be some pressure to get it right.
It’s hard to be subtle when you’re trying to find out their favourite gemstones, precious metals and ring styles! If you’re ready to pop the question but just need a little bit of help choosing a ring, here’s a guide with some top tips to help you.
1. Set a budget
Firstly, you should determine just how much you’re comfortable spending on the ring. Consider your finances, the average cost of rings in your local area, and the potential to personalise the ring.
Don’t feel pressured to spend more than you’ve budgeted for, especially when the average UK wedding costs more than £20,000! There are so many beautiful pieces for much less than that. With social norms evolving, it’s important to keep this decision sensible for you.
2. Choose a ring style
Next, try to think about the style and fashion preferences of the ring’s recipient! If you’re choosing a diamond ring, the size and cut make the most difference to how the ring looks.
Overall design matters, especially for those people who like to match their jewellery with their personal style. Fortunately, many jewellers offer a selection of high-quality engagement rings in different styles, varying from light and dainty rings to those with statement stones in bold, bright colours. For those seeking a truly unique piece, custom engagement rings offer the opportunity to incorporate personalized details that reflect individual tastes and preferences.
3. Select a metal
Choosing the right metal for the band makes a huge difference to the ring’s quality, appeal, and style. A few of the most popular include:
- Platinum: Timeless and hypoallergenic but can be costly and easily scratched. It may also require frequent polishing.
- Gold: Classic and fully customisable, gold comes in white, yellow and rose, and can also be paired with different alloys.
- Silver: A bright, shiny and modern appearance, but not always as durable as gold or platinum.

4. Understand diamonds and gemstones
New to luxury jewellery shopping? Before you start viewing rings in person, it’s worth taking time to understand the different gemstones and cuts available on the market.
The ‘four Cs’ provide all the insight you need to choose the right quality and calibre of gemstone. They stand for:
- Colour: An obvious visual and aesthetic element to any gemstone, colour is crucial. It’s incredibly personal and often sentimental too.
- Cut: The cut of a diamond refers to its shape. It has the biggest impact on its appearance, with cuts ranging from simple to exquisite.
- Clarity: Diamonds have external features known as blemishes and internal details known as inclusions. The rarest diamonds have neither, so these would boast unrivalled clarity.
- Carat: The carat is the diamond’s physical weight: one carat equals 0.2grams, subdivided into 100 points.
5. Do more research
Finally, even after you’ve made a shortlist based on your budget, style preferences and gemstone of choice, it’s important to stay curious and keep your options open.
If you’re buying the ring from an online jeweller, for example, you may never truly know what level of quality to expect without reading genuine customer reviews. Look for testimonials that come with photographs and always check the returns policy if you’re buying a ring online.
The perfect pick
Now that you’re equipped with confidence and a little bit of diamond know-how, you can start the search for your perfect ring.
And if you’ve chosen a trusted jeweller with a solid returns policy or guarantee, you can enjoy full peace of mind that if things don’t turn out as expected, you’ll be able to find a solution.
Thank you for reading.







Super helpful guide—makes the process feel less overwhelming!