Live streaming via social media and other platforms has becoming increasingly popular in recent years. Live streaming is a powerful tool for businesses with many benefits. Encouraging your audience to engage with you during live streams is a great way to turn your audience into paying customers. Live streaming can be used to host a giveaway, a webinar, a q&a session or even a new product demonstration.
Below are six benefits of live steaming for your brand…
1. Easy to use
Anyone, and I mean anyone can go live on a social media platform. If you have a social media account and know how to post content, then you will certainly be able to go live. Platforms such as Facebook, Instagram and Tik Tok make it very easy for users to live stream and actively encourage it. You can go live at the click of a button, it’s that easy.
2. It’s free
Of course there are some streaming platforms offering webinar marketing with additional benefits such as high quality video steaming, help with planning and even set design. But when it comes to starting out with live streaming, social media platforms are a great place to begin and are completely free to use. All you need is a mobile phone, tablet, or computer with a webcam to get started.
3. Engagement
Live streaming is fantastic for engagement. Other types of content such as videos and photos can be viewed and swiped past in just a few seconds. Whereas a live stream tends to capture the users attention quickly and they can engage with you and receive a response in real time. This is also great from a customer service angle as your potential customers can get answers to their questions immediately. Potentially encouraging them to go ahead and make a purchase.
4. Brand awareness
Social media in general is great for increasing brand awareness. But live streaming can really help in your overall marketing strategy. If you have released a new product you could host a live stream in order to demonstrate how the product works. This will hopefully attract potential customers who may then go on to make a purchase.
5. Reusable content
After your live stream has ended you will have the option to save the entire video. This is a great opportunity to edit it down into smaller chunks, which can be shared on social media at a later date. Or you could simply repost the entire live stream for anyone who may have missed it. We all know how much of a chore it can be to create social media content, so this solves that problem.
6. Live notifications
Most platforms will send a notification out to your followers when you go live, encouraging them to come and join. It’s a good idea to set a date and time when you will go live and possibly stick to a regular schedule so that your followers know your routine. These notifications are great as a reminder for anyone who may have forgotten that your live stream is starting.
Do you live stream for your business? If not, is it something you will consider?
Thank you for reading.
