If you’re looking for a new miracle-working moisturiser in 2024, you go to TikTok. The social media platform is the hottest spot for finding new, up-and-coming cult beauty products before they’re so popular that they’re all sold out in every store. Since moisturisers are integral to any skincare routine, I’ll take the hard work out of the search for you and share all the most viral, about-to-be most in-demand TikTok-approved moisturisers with you right here.
2024’s Best Viral TikTok Moisturisers
1. Rose Deep Hydration Moisturiser — Fresh
This one is a doozy. When you search Fresh’s Rose line, you’ll see literally hundreds of TikTokers have been using and sharing this range. There is a lot of chatter on social media about the Rose Deep Hydration Moisturiser in particular, so we’re starting with this product.
Fresh has released three size options:
- Travel Size: 15 ml / 0.5 fl oz for £17.00
- Full Size: 50 ml / 1.6 fl oz for £42.00
- Jumbo Size 100 ml / 3.3 fl oz for £65.00
This is one of Fresh’s best-selling moisturisers, packed with natural and skin-living ingredients to leave your skin petal soft all year round. The hyaluronic acid formula delivers 72-hour hydration, and the damask rose extract strengthens the skin’s barrier to protect it from water loss.
2. Slam Dunk Face Moisturizer — Bubble Skincare
Celebs like Reneé Rapp have used this incredibly cute — almost kawaii cute — brand, which has made a name for itself in the extensive skincare community in TikTok. Slam Dunk isn’t the company’s only moisturiser, but it certainly is the one generating the most buzz at the moment. This rich cream includes hero ingredients like vitamin E, aloe extract, avocado oil, and an exciting blue-light protection formula that helps keep hydration where it belongs — in your skin. Tiktokers who have already tried this fun and effective product say that it leaves you glowing and radiant with skin that is healthy from the inside out. All you need is 1–2 pumps, depending on your skin, applied to a clean face twice adaily The brand’s science-backed approach and reliance on plant-based and vegan materials have made the skincare community sit up and take notice.
3. Dew Point Gel-Cream Moisturizer — Versed
When it comes to Versed, most people are drawn in by the gorgeous, extremely minimalistic packaging — but they stay for the quality inside. This lightweight product has a fun, jelly-like texture that simply melts into your skin. The result? Bouncy, fresh, dewy skin without any greasy sheen or stickiness. The formula contains sodium hyaluronate, similar to the much-lauded hyaluronic acid in how it draws in and retains moisture. Aloe extracts and the antioxidants in green tea protect precious skin from scary free radicals, and it’s so popular that one is sold every 57 seconds! I’ll definitely be trying this one myself. If you’re fighting acne, the signs of ageing, dryness, and dull skin, you’ve found your perfect match.
4. Daily Facial Moisturiser — Vanicream
The name of this product is deceptively basic — Daily Facial Moisturiser. Don’t let that title fool you, though; TikTokers are talking about this product for good reason. Vanicream’s soft, daily face cream is a perfect choice for those with sensitive or acne-prone skin because the formula is:
- Free from dyes
- Free from fragrance
- Free from lanolin
- Free from parabens
- Free from formaldehyde
- Free from gluten
- Non-greasy
- Non-pore-clogging
A lot of punch is packed into one little dollop of this lightweight moisturiser — suitable for day and nighttime use. The formula contains five different ceramides to keep your skin hydrated day in and day out. It’s a perfect choice as an addition to a simple skincare routine.
5. The True Cream Moisturizing Bomb — Belif
Dry skin to the front! Because this one’s for you. Belief has been getting some hype on TikTok lately, too. This comforting, rich cream with vitamin B and oak husk hydrates dry and struggling skin and helps even out the blotchy complexion often left in its wake. Expect a flood of hydration that lasts for 26 hours and also helps keep skin elastic and bouncy looking as we age.
6. Niacinamide Gel Cream 5% — Naturium
If it’s recommended by TikTok and actual medical Dr, it must be worth the hype! TikTok Doc Dr Jenny Liu loves this Naturium gel cream for oily summer skin. This hydration-packed formula keeps skin moisturised without going over the top and leaving an unattractive sheen behind. Niacinamide is the hero ingredient here, so much so that it makes up 5% of the product. This ingredient is present in high quantities to help balance oily skin and keep it hydrated without making the condition more drastic. Tested and loved by dermatologists, vegan, fragrance-free, gluten-free, and cruelty-free, this product works hard for your skin.
Take It From TikTok
TikTokers are quick to set fire to a brand’s funeral pyre when they do bad work but equally happy to shout it from the rooftops when their products are worth buying. These viral moisturisers are well worth trying out.
Thank you for reading.
