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Introducing the Hello Fresh Flavour Generator

Hello Fresh Flavour Generator

Bored of the same old meals at dinner time? Well worry no more, as Hello Fresh have just launched their new Flavour Generator tool to help you get out of your meal time rut and find the perfect flavour for dinner tonight.

Hello Fresh, if you don’t already know deliver fresh ingredients and healthy recipes straight to you door, so it cuts out the hassle of meal planning and ensures that you are enjoying something that is both tasty and good for you!

The Flavour Generator is really easy to use and starts by asking you what type of food you like – British, Indian, Mexican, Italian or Middle Eastern. It then asks you what sort of flavour you fancy – herby, spicy, tangy, sweet or just something you’ve never tried before. You then simply click ‘generate my flavour’ and the Flavour Generator will show you one, two or even three recipes that match with what you’re looking for.

We fancied British food and something tangy. The Flavour Generator came up with balsamic steak with red cabbage and potato wedges and it was exactly what we were looking for! If you don’t see something that appeals to you straight away then you have the option to spin the Flavour Generator again until you find what you want.

If you fancy giving this recipe a go (and I would highly recommend it as it was delicious!) here’s the recipe…

Ingredients (serves 2)
  • 1.5 tbsp soy sauce
  • 2 flank steaks
  • 2 tbsp rosemary
  • Approx 1/3 a red cabbage
  • 1 tbsp white wine vinegar
  • 2 tbsp redcurrant jelly
  • 0.5 tbsp balsamic vinegar
  • Potatoes
  • 1 onion
  • 1 tsp mustard seeds
  • 1 tbsp mascavado sugar


1. Pre-heat your oven to 200 degrees. Mix your soy sauce and balsamic vinegar together in a bowl. Add your steaks to the bowl and make sure they have a good covering of the marinade. Cover and leave until it’s time to cook them.

2. Cut your potatoes into wedge shaped pieces roughly the width of your index finger. Pull the rosemary leaves off their stalks and chop them finely. Put your potatoes on a baking tray with 1 tbsp of olive oil, 1/4 tsp of salt, a grind of pepper and your finely chopped rosemary. Give the tray a good toss to make sure the potatoes have a good coating of oil and pop your tray in the oven on the top shelf for 30 mins, until the potatoes are brown and crispy.

3. Cut your onion in half through the root, peel and slice it thinly into half moon shapes. Cut out the tough rooty bit of your cabbage and slice a third of it into roughly ½cm slices.

4. Add 1 tbsp of oil to a saucepan and put it on a medium heat. Add your onion and cook for 5 mins until soft. Pop your mustard seeds in the pan and when they start to pop (after about 20 seconds or so), add your red cabbage and cook for a further 5 mins.

5. When the red cabbage has softened, add your white wine vinegar, sugar, 1/4 tsp of salt and a good grind of pepper. Stir everything together, put a lid on the pan and cook for 5 mins on a low heat. After the 5 mins are up, take the lid of the pan and cook uncovered for an additional 5 mins.

6. Add 1 tbsp of oil to a frying pan on a medium heat and when the pan is hot, add your steaks (leave the excess marinade in the bowl, you need to use this later!). Cook the steaks for 3-4 mins on each side and then remove to a board to rest for 3 mins.

7. Add the marinade you left behind to the pan, along with your redcurrant jelly and 75ml of water.

8. Cut your steak into 2cm slices and serve it with a drizzle of sauce, your potato wedges and a good spoonful of red cabbage.

We really enjoyed trying out the Flavour Generator, I think it’s a great idea as it helped us to find some new recipes based on the sort of things that we like. We liked it so much that we’ve even used it again for tonight’s dinner – pan-fried turkey steak with mushroom sauce and pancetta roasties!

Have you tried the Flavour Generator yet?

Thanks for reading.

*In collaboration with Hello Fresh*